Ah, the hashtag. It’s rare to go a day without encountering marketing that includes the “#” sign. The hashtag is not just for social media anymore. Hashtags are on billboards, business cards, on TV, in magazines and, if you’re socially savvy, in your store.
Use hashtags to attract customers
Hashtags are a way of categorizing and finding information pertaining to a topic. Anyone can create or use a hashtag. All you have to do is type “#” followed by a word and your hashtag is born. But why use it? For one, it’s an easy way for your business to track chatter around a topic or to build buzz around a store event or contest.