Jon Congdon is co-founder and president of Beachbody, the direct seller behind such popular fitness programs as P90X and Insanity. Beachbody operates across the major direct-selling channels, and markets branded supplement lines as well as nutritional shakes. NBJ spoke to Congdon from his offices in Santa Monica, California.
NBJ: How do you approach the dietary supplement market?
Jon Congdon: We can’t
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