For supplement marketers, the Dietary Supplement Health and Education Act (DSHEA) can pose a problem when it comes to search engine marketing (SEM). That’s because, under the claims rules set out in DSHEA, supplement companies cannot optimize their Websites or bid on pay-per-click (PPC) ads based on disease terms.
This can be a hard pill to swallow when you consider that, on a given month, an average of 7,480,000 Google searches are conducted for the term “diabetes” and 14,800 search
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.