Nutrition Business Journal

Is Your Search Engine Marketing DSHEA Compliant?

For supplement marketers, the Dietary Supplement Health and Education Act (DSHEA) can pose a problem when it comes to search engine marketing (SEM). That’s because, under the claims rules set out in DSHEA, supplement companies cannot optimize their Websites or bid on pay-per-click (PPC) ads based on disease terms.

This can be a hard pill to swallow when you consider that, on a given month, an average of 7,480,000 Google searches are conducted for the term “diabetes” and 14,800 search

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