Natural Foods Merchandiser
Fresh & Easy rolls out new on-the-go breakfast options

Fresh & Easy rolls out new on-the-go breakfast options

Fresh & Easy continues its transformation into a breakfast destination with the launch of several new delicious, fresh products with a twist on traditional breakfast staples designed to make breakfast easy without compromising on taste for customers on the go.

“We set out to develop more breakfast options that are delicious but not overloaded with calories, perfect for the customer looking for healthier options on the go.”

“Gone are the days of diet-busting drive-thru breakfast, eating on the go with Fresh & Easy is just as fast and isn’t full of artificial nasties,” said Sharon Price, Fresh & Easy’s grab & go guru. “We set out to develop more breakfast options that are delicious but not overloaded with calories, perfect for the customer looking for healthier options on the go.”

The new hand-held meals make fresh breakfast on the go convenient and satisfying and join a variety of innovative selections such as grab & go omelettinis, breakfast sandwiches and meal bowls. Fresh & Easy’s breakfast selections are priced affordably from $1.99 to $3.99 and like all of Fresh & Easy’s fresh products, they are made fresh and delivered every day. The new breakfast items include:

  • fresh&easy Breakfast Parfait Wrap
    Greek yogurt, fresh fruit and granola rolled in a sweet cinnamon wrap…no spoons needed
  • fresh&easy Open-Faced Salmon Bagel
    Super convenient sandwich topped with oakwood smoked salmon, cream cheese, cucumber and dill
  • fresh&easy Protein Breakfast Sandwich
    Sliced turkey, egg whites and fresh spinach on a whole-wheat bagel thin, an egg-celent source of protein with less than 200 calories
  • fresh&easy Vegetarian Soyrizo (Chorizo) & Egg Wrap
    Scrambled eggs and veggie soyrizo in a whole-wheat wrap
  • fresh&easy Apple Cinnamon and Almond & Fig Baked Oatmeals
    Two varieities of tasty whole grain baked oatmeals with sweet and fresh fruit toppings

Fresh & Easy has been making its name for itself with breakfast with more than just grab & go items. Earlier this year the chain introduced first of its kind Wild Oats Marketplace™ cage free eggs delivered to stores within 72 hours of being laid – so fresh they even have a “laid on” date stamped right on the shell. The Wild Oats Large Cage Free Eggs sell for $3.99/dozen.

Since transferring to new ownership in November, Fresh & Easy has reinvigorated the brand and its stores with the aim of being the anytime, anyway, anywhere solution for getting healthy, convenient and affordable food including extended hours of operation – making many stores open 24 hours – bringing convenience and value to more and more shoppers.

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