The hazards of poor product assortments

The hazards of poor product assortments

Stocking the right assortment of products is key to happy, loyal customers. Here's how to go about making sure your store has the variety and quantity of products to fulfill consumer demand.

The majority of projects I do for both retailers and manufacturers focus on category product assortment. With each project I find tremendous assortment voids at the category level in both the retailer and in the market. These voids (or missed sales) are worth tens of thousands of dollars per category in each and

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