Hillshire completes Van's Natural Foods acquisition

Hillshire completes Van's Natural Foods acquisition

Adding Van’s products expands Hillshire Brands’ presence in the frozen category and beyond and will help drive greater health and wellness innovation.

The Hillshire Brands Co. (NYSE: HSH) announced that it has completed its acquisition of Van’s Natural Foods from Catterton Partners. Van’s is a leading better-for-you food brand that delivers great taste, nutrition, simple/clean ingredients and all-family appeal across multiple product lines in frozen breakfast and snack foods. The transaction was originally announced on April 21, 2014.

"Van’s is a proven health and wellness brand that has attracted a loyal consumer following,” said Sean Connolly, president and chief executive officer, The Hillshire Brands Co. "Adding Van’s delicious products and talented team to our organization will expand Hillshire Brands’ presence in the frozen category and beyond and help us to drive even greater health and wellness innovation.”

Van’s Natural Foods is a leading simple/clean ingredient food brand in frozen breakfast and snack foods including waffles, pancakes, cereal, crackers and snack bars. Van’s frozen breakfast and snack foods are available at grocery stores, mass merchandise stores and natural food retailers nationwide.

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