Made In Nature and Pacific Northwest Kale Chips are thrilled to announce they are joining forces to take a prominent position in the healthy snacking category. Made In Nature, based in Boulder, Colo., is the number-one-selling organic dried fruit company in the U.S. and is rapidly expanding into other healthy snacking and ready-to-eat categories.
The new venture will be named Pacific Superfood Snacks and will be headquartered in Portland, Ore. The new venture will launch new products under the Pacific Superfood Snacks brand name as well as the Made In Nature brand. Pacific Northwest Kale Chips are currently distributed in Whole Foods Market, Vitamin Cottage and independent grocers in the West. The partnership between the two brands enhances their mutual dedication to provide convenient, organic food that is nutritious and delicious.
"The Pacific Northwest Kale Chips team has created incredible products that stand out. Their youthful exuberance and entrepreneurial desire will help us bring fresh products to market," said Doug Brent, president and CEO of Made in Nature. "With Made In Nature's 25 year history in healthy snacking, we see this partnership as a way to bring greater innovation to the snack category."
USA Today reported a remarkable 400 percent increase in appearances of kale on restaurant menus over the past five years, and the kale trend continues to grow. Pacific Superfood Snacks will expand its current line of superfood snacks into other categories; Made In Nature will introduce kale chips and coconut chips to its Costco customers this month.
"Our product lines are so complementary—they're organic, made with real food and are nutritionally dense while being irresistibly delicious," said Sarah Pool, founder and CEO of Pacific Northwest Kale Chips. "Our companies share the core value of protecting our food sources. We're thrilled to join Made In Nature and continue to innovate."