While salt reduction has become more than just a buzzword for the food industry, A&B Marketing Director Gil Bakal points out sea salt continues to gain prominence among consumers. He points to the company’s recent introduction of a natural sea salt, Two Seas Sea Salt, noting that its success is not only related to the reduced sodium chloride content, but to the exceptional retention of the product’s taste profile.
“Although potassium chloride has generally become the choice substitute for sodium chloride by the industry, the bitter notes of potassium chloride impact the taste profile of the finished product,” Bakal said. “This often leaves consumers with a bad taste. The properties of Two Seas Sea Salt, however, offers the foodservice industry a sea salt that provides 50 percent less sodium but does not affect the taste profile of foods.”
Bakal noted that the new A&B Ingredients’ product consistently outperforms rival products. He points to the proprietary manufacturing process and the combination of salts—from the mineral rich Dead Sea and the Red Sea—as as one of the many reasons for its natural taste. The combination of natural elements also enables A&B Ingredients to offer the new sea salt in cost-effective manner.
“While much has been written about the differences between sea salt and table salt, sea salt contains many essential trace minerals that the body requires,” he said
Benefits of Two Seas Sea Salt:
- 50 percent less sodium than other salts
- Rich in sea-based natural potassium
- All-natural sea salt taste
- Trace elements from the Mediterranean region
- Ease of use—one-to-one ratio
- Clean label