5@5: Organic Valley makes transparency push | More vitamin D can be added to soy products, milk

[email protected]: Organic Valley makes transparency push | More vitamin D can be added to soy products, milk

Each day at 5 p.m. we collect the five top natural news headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Organic Valley traces milk back from table to farm

With the help of a new website, a James Beard Award-winning photographer, social influencers and four farms that have opened up their farm tours to the general public, the cooperative is taking a big step toward greater transparency. Read more at The New York Times...


FDA rule allows vitamin D to be added to soy milk

Following a petition by Dean Foods Co. and WhiteWave Foods, the FDA issued a rule allowing food manufacturers to add higher amounts of vitamin D2 to soy beverage and other soy products intended to be used as dairy alternatives. The rule also allows more D3 to be added to milk. Read more at The Hill...

A vegan mayo CEO has embarked on a one-man, $200,000 ad campaign against Donald Trump

As we know, Hampton Creek CEO Josh Tetrick isn't afraid to speak his mind. This week, he took out a full-page ad in the Sunday New York Times and Cleveland Plain Dealer (that contained his phone number) calling Donald Trump's campaign "un-American." Read more at Quartz...


An app to deconstruct your food

The Sage Project isn't your average food and nutrition app—it offers up information about additives and preservatives in foods, added sugar and other things that don't appear on a food label using animated characters and colorful graphics. Its makers have partnered with Whole Foods Market to feature all of the 7,000 items at its new 365 store chain. Read more at The New York Times...


As more people eat healthy, their pets are getting kale and avocado

More pet owners want the same quality and safety assurances for the foods they buy for their animals as they want for the food they buy for themselves—and they're increasingly willing to pay more for it. "Premium" dog food makes up nearly half of dog food sales, according to a 2015 survey. But more than one-quarter of pet owners say they experiment with what brands they buy. Read more at MarketWatch...

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