5@5: General Mills takes 'entrepreneurial approach' to innovation | Keeping checkoff programs in check

[email protected]: General Mills takes 'entrepreneurial approach' to innovation | Keeping checkoff programs in check

Each day at 5 p.m. we collect the five top natural news headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

How General Mills is using 'lemonade stands' to develop products faster

About 40 new products designed for on-the-go or health-focused consumers are on the way from the company's various brands, including Annie's, which will launch baking mixes, refrigerated doughs and three organic cereals. These products have come to market faster because the company has adopted a "more entrepreneurial approach to product development," according to its vice president of innovation, that includes direct-to-consumer sampling of new products. Read more at Twin Cities Business...


This bill could keep the government from plotting against vegan mayo again

Sens. Cory Booker and Mike Lee introduced a bipartisan bill last week that would keep federal checkoff programs designed to promote an industry (for example, the American Egg Board) from attacking competitors instead. The Commodity Checkoff Program Improvement Act of 2016 would clarify what these programs can and can't do and implement transparency requirements. Read more at Bloomberg...

Researchers have finally discovered the key to naturally stripping sugar from all our foods

MycoTechnology, a startup in Aurora, Colorado, is using invisible fungi molecules that stick to a person's tastebuds while they eat to block bitter flavors that food manufacturers often use sugar to mask. It's an ingredient that falls under the "natural flavors" item on an ingredient list and might soon appear in yogurts, juices and beverages. Read more at Quartz...


Here's why you should care that beer will have nutrition labels

Through its Brewers' Voluntary Disclosure Initiative, the Beer Institute trade group is encouraging its member companies to disclose the calories and macronutrient breakdown for their products either on the package or online by 2020. Read more at Forbes...


Coffee gets reinvented as a health drink, tea and grain

Lots of innovation is happening in the coffee category, from infusing taps with nitrogen to adding probiotics to turning waste into coffee flour. Read more at Food Dive...

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