5@5: Kellogg's to fund ingredient, food & packaging startups | Kimbal Musk plans organic fast-food joint

[email protected]: Kellogg's to fund ingredient, food & packaging startups | Kimbal Musk plans organic fast-food joint

Each day at 5 p.m. we collect the five top natural news headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Kellogg launches VC fund to invest in food startups

Better late than never, right? Kellogg Company joins the ranks of Big Food companies like Campbell's and General Mills (the latter of which has been particularly aggressive in the natural foods space) in looking for food innovation in promising startup companies. With the help of Touchdown Ventures, Kellogg will invest about $100 million in companies with innovative ingredients, food and packaging through its new 1894 fund. “By investing directly in the most promising entrepreneurs and ventures, we can increase greatly our access to game-changing ideas and trends that could become significant sources of growth for us," says vice chairman Gary Pilnick. Read more at Fortune...


Elon Musk's brother is opening a restaurant where everything is under $5

An unexpected place—Memphis, Tennessee—will be home to the first location of The Kitchenette, a grab-and-go restaurant that will work with local farmers to serve organic sandwiches, soups and salads. Kimbal Musk and his business partner, Hugo Matheson, also run eight other restaurants called The Kitchen and Next Door. Read more at Tech Insider...

How juice companies game science to perpetuate the myth that cranberry prevents UTIs

Vox breaks down how a recent study funded and written by Ocean Spray makes cranberry juice seem like more of a miracle-worker than it probably is. Read more at Vox...


Five charts that explain who gets hit hardest by food price rises

The countries that contribute least to environmental risks like water scarcity and climate change that are likely to make food prices go up and be less stable over time, will likely be most affected by those changes in food prices, according to a new analysis. Read more at The Guardian...


Why Dig Inn uses tech so we can eat like our grandparents

This fast-casual restaurant weaves technology into everything it does to maximize efficiency—from menu performing analytics to weather and environmental tools. Read more at Food+Tech Connect...

TAGS: News General
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