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[email protected]: Why Americans are so obsessed with protein | USDA finds fewer Americans going hungry

Each day at 5 p.m. we collect the five top natural news headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Wildly effective marketing has led Americans to eat way more protein than they actually need

America's fascination with protein continues. And it makes sense—it's the only of the macronutrients that hasn't at some point been vilified by the media on a large scale, and people associate it with muscles and fitness. But recommendations on how much we need vary among government agencies and researchers. Here's a look back at how the protein craze came to be. Read more at Quartz...


Number of hungry U.S. kids drops to lowest level since before Great Recession

Members of 6.3 million U.S. households experienced hunger last year, according to new data from the USDA's Economic Research Service. That sounds like a lot—and it is—but it's an 8.7 percent drop from 2014 numbers. Read more at NPR...


Food deflation woes hit Kroger in new 'grocery price war'

Deflation is hurting top-line growth for supermarkets like Kroger and Sprouts, who are trying to win traffic with promotions. Read more at CNBC...


When good milk goes bad

We know expiration and sell-by dates confuse consumers. That's why teams at University of California, Berkeley, and the National Chiao Tung University are working on a 3D-printed "smart cap" to let consumer know when their milk has gone bad. Read more at National Geographic...


Parents' class action claims over organic Similac killed by judge

A judge in the U.S. District Court for the Eastern District of New York threw out a class action lawsuit from parents who purchased Similac Advance Organic Infant Formula and later claimed it wasn't organic, saying, "Plaintiffs’ challenge to this labeling cannot be described in any way other than a direct challenge to the USDA-accredited certifying agent’s decision itself." Read more at Forbes...

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