Jessie Shafer, RD, Director of Influence & Health Education

December 17, 2015

7 Slides

You may have heard that the process for winning a New Hope NEXTY Award, the most prestigious award in the natural products industry, is changing. Here’s what’s new.

With the new NEXTY nomination process, you can ensure that your products will be seen, tested, experienced and evaluated by the editors at New Hope Natural Media. After our editors whittle down the product submissions to the top three in each category, the winners will be chosen by a judging panel of industry experts and awarded at Natural Products Expo West.

Who are the judges? Meet them here.

Don’t delay! We are only accepting nominations until Jan. 22, 2016, for the 2016 NEXTY awards to be presented at Expo West. Nominate your product for NEXTY here.

About the Author(s)

Jessie Shafer, RD

Director of Influence & Health Education, New Hope Network

Jessie Shafer, RD, is New Hope Network's director of influence and health education. In this role, Jessie curates opportunities and appropriate partnerships for New Hope's health and wellness influencer audience, as well as health practitioner and nutrition expert audience. Jessie is a Northwestern University graduate, registered dietitian, and long-time health journalist, having worked for more than 17 years at four major publishing houses on consumer-facing health brands, including Meredith Corporation and August Home Publishing and holding the role of editor-in-chief of Delicious Living for four years. Jessie and her husband relocated from Iowa to Colorado in 2015 where they enjoy riding their bike, hiking in the mountains and being mom to a cute and curious toddler. 

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