Expo through the eyes of a marketer: Jora

How much does it cost to build great packaging design? If you hire an agency, it may cost a lot—but you'll get the depth, breadth, personality and verve to make your creative pop. If you go it alone, or slip a starving D-school student a hundred bucks, you may land a cheap, cool logo—but little else.

New York-based superfood muesli brand Jora went the latter direction and pulled it off. Watch here as Adam and Marty Butler of The Butler Bros branding agency unearth the

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