|
From The April/May 2003 Issue of Natural Grocery Buyer
Statshots
Family Food
Children who eat conventional fruits and vegetables have pesticide residue levels nine times higher on average than those who eat organic foods.
Source: University of Washington
More than 40 million households—39 percent of the population—use organic products, accounting for $6.9 billion in U.S. organic food and beverage sales in 2002.
Source: The Natural Marketing Institute and SPINS
School of Higher Profits
College students age 18 to 30 spend $12.3 billion a year on snacks and beverages.
College students are most likely to buy regular cola, bottled water/nonsparkling drinks, regular noncola soft drinks and bottled juice. Women are more likely than men to buy bottled water/nonsparkling drinks (55% to 32%) and bottled juices (49% to 28%).
College students spend $635 million on salty snacks, nearly twice as much as on packaged cookies/brownies.
Source: Harris Interactive Poll
Moo-ve Over Conventional
Attitudes toward an organic milk label prior to reading informational brochure
|
Indifferent |
Negative |
Positive |
Organic Food Consumers |
3% |
.5% |
97% |
Milk Drinkerss |
60% |
4% |
36% |
Attitudes toward an organic milk label after reading informational brochure
|
Indifferent |
Negative |
Positive |
Organic Food Consumers |
0% |
1.5% |
98% |
Milk Drinkerss |
25% |
1.4% |
74% |
The majority of consumers who were indifferent toward organic milk read a brochure and became positive. Lead researcher Ray Hammarlund concluded that educating consumers about the term organic and its benefits develops shoppers' interest in the product.
Source: Agricultural Marketing Division, Kansas Department of Commerce and Housing
|
