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 Fall 2004
Cover photo: ©White Packert/The Image Bank
Trendspotting
Strategies
Costco Does Organic Homework
The chain’s managers are learning all they can about organic food
The Organic Source
The Organic Majority by Elaine Lipson
Clean food wins votes from both parties
The Inside sCoupe
Show Me the … Message by Kevin Coupe
Stores need to make the case for natural and organic eating
Your Shoppers Revealed
Who’s Shopping in Your Store
The margins are big—but the targets are elusive. Natural Grocery Buyer’s consumer research is the key to hunting down the natural dollars
The Natural Choice for Consumers
They’re flirting with your store—so don’t lose dollars to their other loves
Put Freshness First for Sales
Everybody’s willing to pay for it, go out of their way for it and wait in line for it
Building Success in Supplements
Once bitten, twice shy? Come out of your shell—intelligently
Promote Naturals To Increase Wallet Share
Your customers want your store to be cheap and easy
Statshots
Natural Grocery Buyer is published by New Hope Natural Media, a division of Penton Media Inc., located at 1401 Pearl St., Ste. 200, Boulder, CO 80302. Phone 303.939.8440, editorial fax 303.440.8884, ad sales fax 303.939.9886.
Circulated to individuals or firms engaged in the retailing, wholesaling and brokering of natural foods in the United States. All other U.S. subscriptions, $20 per issue. All payments must be in U.S. funds and drawn on a U.S. bank. Postal money orders drawn in U.S. funds also accepted. Copyright 2002 by Penton Media Inc. All rights reserved, including the right to reproduce in whole or part.
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