From The January/February 2003 Issue of Natural Grocery Buyer

Statshots

Make Room for Daddy
The 21^st century man not only knows the difference between a tight end and a wide receiver, he also can distinguish between a sweet potato and a yam. Households in which the principal grocery shopper is male increased to 24 percent in 2001 from 13 percent in 1985.

Source: Mediamark Research

Booming Sales
Most baby boomers eat only one meal a week away from home and spend an average of $84 a week at grocery stores. Other generations spend $77 a week. Boomers between the ages of 38 and 56 account for 40 percent of total U.S. retail food sales.

What are different age groups looking for in a grocery store?

Boomers
High-quality fruits and vegetables
Store cleanliness
Low prices
Sell-by dates on products
High-quality meats

Gen X/Y
Fast checkout
Fresh-food deli offerings
Catering to special requests

Source: Food Marketing Institute

Where Is Organic Food Purchased?

Source: Packaged Facts

How Loyal Are Shoppers To A Particular Brand?

Pet Food    53%

Soft drinks/juices    41%

Condiments    33%

Baby food and products    27%

Pasta sauce    26%

Source: InsightExpress