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November/December 2003

Cover photo: ©Eric O’Connell/Taxi/Getty Images Inc.

Trendspotting



Strategies

Fatten Sales, Not Kids
Help your customers fight childhood obesity
Online Grocery Concept Resurrected
New online approaches could boost sales in naturals category

The Organic Source

Generation O
Parenthood often motivates consumers to go organic; A review of the research behind the trend

Kid Power

Stealth Health
With savvy merchandising and creative parenting, kids can learn to make better food choices
Can Good Food Be Convenient Too?
Give busy parents a heads-up about good fast food kids will like
The ‘Nag Factor’ Nets $10B in Sales
Kids help decide what makes it to the register
Taking the Fear Out of Unfamiliar Food
Kid-friendly tactics turn ‘yuck’ into ‘yum’
Naturals Star in Breakfast Club
Parents want stores’ help in steering past the chocolate frosted sugar bombs

Clean & Green

It’s Hip to Be Organic
Environmentally aware kids and teens drive natural body care sales

Statshots



Natural Grocery Buyer is published by New Hope Natural Media, a division of Penton Media Inc., located at 1401 Pearl St., Ste. 200, Boulder, CO 80302. Phone 303.939.8440, editorial fax 303.440.8884, ad sales fax 303.939.9886.

Circulated to individuals or firms engaged in the retailing, wholesaling and brokering of natural foods in the United States. All other U.S. subscriptions, $20 per issue. All payments must be in U.S. funds and drawn on a U.S. bank. Postal money orders drawn in U.S. funds also accepted. Copyright 2002 by Penton Media Inc. All rights reserved, including the right to reproduce in whole or part.


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