Fastest-Growing Food and Beverage Categories Around the World

For the 12 months ending July 2004

Categories with the Fastest-Growing Sales Revenue

Total Category Growth Rate ’03-’04

Soy-Based Drinks

31%

Drinkable Yogurts

19%

Eggs

16%

Cereal/Muesli/Fruit Bars

14%

Sports/Energy Drinks

10%

Sugar Substitutes

10%

Refrigerated Complete Meals

10%

Frozen Fruit

9%

Refrigerated Salad Dressings

9%

Ready-to-Drink Noncarbonated Beverages

8%

Cocoa/Chocolate/Malted Drinks

8%

Fresh Ready-to-Eat Salads

8%

Frozen Meat

7%

Fresh Vegetables

7%

Refrigerated Desserts

7%

Cooking/Edible Oils

7%

Refrigerated Meat

7%

Shelf-Stable Cakes/Gateaux

6%

Refrigerated Fish/Seafood

6%

Frozen Pizza

6%

Refrigerated Soup/Bouillon/Stock

6%

Bottled Water

6%

Shelf-Stable Fruit/Nuts

6%

Toaster Pastries

6%

Source: ACNielsen