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How The Recycled Household Paper Market Stacks Up* |
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Facial Tissue |
Brand |
Sales |
% Change |
Kleenex |
$1.1 B |
-2.7 |
Private label |
$303.0 M |
-5.1 |
Scotties |
$152.0 M |
-6.7 |
Puffs |
$91.0 M |
-0.3 |
Kleenex Coldcare |
$77.2 M |
-5.1 |
Kleenex Expressions |
$59.0 M |
0.0 |
Kleenex Boutique |
$45.6 M |
+93.0 |
Puffs Advanced |
$33.7 M |
-12.7 |
Marcal |
$9.3 M |
-3.6 |
Marcal Fluff Out |
$3.9 M |
-20.6 |
Marcal Hankies |
$397.3 K |
-17.9 |
Green Forest |
$340.7 K |
-32.7 |
Seventh Generation |
$165.4 K |
+61.2 |
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Toilet Tissue |
Charmin |
$539.0 M |
-2.4 |
Quilted Northern |
$498.0 M |
+3.7 |
Scott |
$497.7 M |
+3.2 |
Private label |
$461.5 M |
-0.3 |
Kleenex Cottonelle |
$399.4 M |
+9.1 |
Angel Soft |
$354.4 M |
-6.4 |
Charmin Ultra |
$269.4 M |
-20.4 |
Soft N Gentle |
$107.3 M |
-9.8 |
Kleenex Cottonelle Ultra |
$103.9 M |
+20.9 |
Quilted Northern Ultra |
$101.1 M |
+6.4 |
Marcal |
$50.7 M |
-0.3 |
Marcal Sofpac |
$10.2 M |
+21.0 |
Green Forest |
$6.5 M |
-16.8 |
Seventh Generation |
$1.9 M |
+63.2 |
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Paper Towels |
Bounty |
$841.0 M |
+4.3 |
Private label |
$391.9 M |
+0.3 |
Brawny |
$261.5 M |
+1.1 |
Scott |
$238.4 M |
+22.7 |
Kleenex Viva |
$192.5 M |
+3.4 |
Sparkle |
$158.8 M |
-9.6 |
Mardi Gras |
$51.9 M |
-23.3 |
Marcal |
$41.9 M |
-1.1 |
Bounty Double Quilted |
$30.9 M |
+116.2 |
So Dri |
$30.8 M |
+24.3 |
Green Forest |
$3.1 M |
-14.9 |
Seventh Generation |
$986.0 K |
+49.5 |
Envision |
$16.3 K |
+51.5 |
Second Nature |
$6.5 K |
+789.2 |
Preference |
$2.4 K |
+45159.1 |
*Top 10 best performing brands plus selected others for the 52 weeks that ended Feb. 23. Sales tracked by Information Resources Inc. in supermarkets, drug stores and mass merchandisers, excluding Wal-Mart. |
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