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Organic Breakout of Frozen Fruits & Vegetables Category

Total US Food/Drug/Mass

52 Weeks Ending 11/30/02

52 Weeks Ending 12/01/01

52 Weeks Ending 12/02/00

 

Current Sales* ($)

Prior Sales ($)

Growth ($)

Current Sales ($)*

Prior Sales ($)

Growth ($)

Current Sales ($)*

Prior Sales ($)

Growth ($)

Frozen Fruits & Vegetables—95-100% Organic

$13.5

$10.6

27.6%

$10.6

$8.0

32.7%

$8.0

$4.3

84.5%

Frozen Fruits—95-100% Organic

$3.1

$2.6

19.3%

$2.6

$2.1

24.6%

$2.1

$1.0

115.7%

Frozen Vegetables—95-100% Organic

$10.4

$7.9

30.3%

$7.9

$5.9

35.6%

$5.9

$3.3

75.3%

Frozen Fruits & Vegetables—Up to 94% Organic

$0.4

$0.4

12.5%

$0.4

$0.3

23.6%

$0.3

$0.2

64.0%

Frozen Vegetables—Up to 94% Organic

$0.4

$0.4

12.5%

$0.4

$0.3

23.6%

$0.3

$0.2

64.0%

*Dollar sales in millions
Source: ACNielsen ScanTrack/SPINS NaturalTrack



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