|
From The August/Sepember 2003 Issue of Natural Grocery Buyer
Statshots
 Hispanics Spice Up Sales
Not only is the U.S. Hispanic population growing at a rapid pace, Hispanic-Americans are also making tremendous economic achievements. Hispanic purchasing power grew 160% in the last decade.
| Hispanic Spending Power in Billions |
1990 |
2001 |
$207.5 |
$542.0 |
Source: Selig Center for Economic Growth, Terry College of Business, University of Georgia |
43% of U.S. Hispanics don't buy any frozen foods; another 18% never buy canned foods, and three in 10 don't buy food mixes.
Hispanics go to the grocery store more than twice as often as other shoppers. On average, Hispanics make 4.7 trips per week and 18.3 trips per month, compared with 2.2 trips per week and 8.8 per month for the general population.
Hispanics spend more on groceries each week than do other consumer segments. Hispanics spend $80 weekly in their primary store (and $117 total), whereas black shoppers spend $73/$94, and U.S. shoppers on the whole spend $77/$87.
Supermarkets are the most popular grocery channel for Hispanic consumers, accounting for 4.3 store visits per month. Hispanic shoppers visit the bakery 3.4 times per month, the butcher shop 2.4 times, the corner store 2.3 times and the discount store 1.8 times.
Source: Cultural Access Group
 "Let's Go Out For Thai"
That phrase must have been uttered countless times lately, because the highest restaurant sales growth between 1996 and 2000 occurred in Thai cuisine, reports the National Restaurant Association.
Cultural Crossroads
A store in Centreville, Md., tries to serve as many cultures as exist in the Washington, D.C., area. "We have something for everybody," says Kim Young, meat manager of the 47,000-square-foot Grand Mart. "We've got 10-pound chickens for Hispanic people who use them in soup. We've got goat for Middle Eastern customers and ox feet for Koreans. And Americans like our big selection of beef."
Source: The Washington Post
 Americans Have Soft Spot for Avocados
|
