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 Fall 2005
Cover photo: Marc Hafner
Trendspotting
The Organic Source
Growing up organic
What makes a conventional-foods shopper go organic? Parenthood—for good reasons
The Inside sCoupe
Sampling a shoo-in for sales
Giving customers a free taste can mean increased organic sales
Strategies
Natural makes the move into mainstream at Stop & Shop
Supermarket chain keeps hold on natural consumers with wider selection
Natural and organic private labels become recognizable brand names
Consumers believe store-label products are a match for branded items
Natural Noshing
Stalking the wily natural shopper
The results of Natural Grocery Buyer’s in-depth consumer research
Pricing strategies still spark debate
Competing on price can become tricky proposition in naturals space
Better health motivates mass-market shoppers to try organic products
The best ways to encourage conventional consumers to take the plunge
Natural HABA needs mass attention
Groom your health and beauty sections for success
Statshots
Natural Grocery Buyer is published by New Hope Natural Media, a division of Penton Media Inc., located at 1401 Pearl St., Ste. 200, Boulder, CO 80302. Phone 303.939.8440, editorial fax 303.440.8884, ad sales fax 303.939.9886.
Circulated to individuals or firms engaged in the retailing, wholesaling and brokering of natural foods in the United States. All other U.S. subscriptions, $20 per issue. All payments must be in U.S. funds and drawn on a U.S. bank. Postal money orders drawn in U.S. funds also accepted. Copyright 2005 by Penton Media Inc. All rights reserved, including the right to reproduce in whole or part.
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