This year Canadean Ingredients is teaming up with the 2013 edition of the Food Ingredients & Natural Ingredients Excellence Awards Programme. The programme recognizes exceptional innovations and talent within the food and beverage industry. This year’s winners will be announced at the awards ceremony, held at FiE on Nov. 19, 2013, in Frankfurt, Germany.
The focus of the health and wellness industry has switched gears as consumers now seek products that prevent illness and provide nutritional value. This move from reactive to proactive purchasing sees consumers seeking functional foods that provide benefits and solutions to the nutritional challenges they currently face or will face in the future. The new categories, selected by the chairman of judges, Peter Wennström, president of healthy marketing, reflect this current shift in trends. "I wanted to make the judging criteria as representative as possible for the commercial reality in the market today," he said.
The awards are divided into eight categories including: The Most Innovative Food Ingredient Award, Bakery Innovation of the Year, Beverage Innovation of the Year, Sustainability Initiative of the Year and many others. As a partner to this event, Canadean Ingredients will provide the FiE Awards judging panel with ingredient reviews, as well as launch other awards together with sister company Ingredient Insights. The Ingredient Insights awards will be chosen by the magazines panel and readers and following categories are shortlisted: Inventors Award, Supply Chain Control Award, Clean Label Award, and Consumer’s recognition award. The winners will be published in collaboration with the FiE Awards event.