How do you design a successful clinical trial?

It costs a lot to design a clinical trial on your nutritional ingredient. So don't blow it by choosing the wrong end point that you can't market, or don't adequately power it for statistical significance, or a host of other reasons why things could go wrong. Check out this one-minute wisdom as KGK Synergize's Bibiane Zakaria talks with Functional Ingredients' Todd Runestad to get you pointed in the right direction.

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