Enjoy Life Foods debuts new line of functional allergy-friendly baking products

Enjoy Life Foods debuts new line of functional allergy-friendly baking products

Enjoy Life Foods announces the launch of its new ready-to-use baking mixes.

Enjoy Life Foods, the leading brand in the growing free-from category, today announced the launch of its new ready-to-use Baking Mixes. Boasting the Enjoy Life brand promise to create 100 percent Certified Gluten-Free and allergy-friendly foods free-from the top eight food allergens, the new Baking Mixes are also Non-GMO Project Verified, Kosher and Halal Certified. Made with a blend of ancient grains, plant-based proteins and a patented all-natural probiotic enhancement, the Baking Mixes will hit shelves across the nation in August 2015.

“Based on our conversations with consumers, we know baking is an important and sometimes challenging activity for a vast majority of our current ingredient conscious consumers,” said Joel Warady, chief sales and marketing officer at Enjoy Life. “Our best-selling baking chocolate has long been a favorite among families looking for a safe, pure ingredient profile, so extending our reach with our new Baking Mixes was a natural progression to provide more trusted options for everyday baking occasions. Our new Baking Mixes are truly pioneering in that they not only offer a trusted solution for allergy-friendly baking, but they include ingredients like plant-based protein and patented shelf-stable probiotics for added nutritional benefits. We’re excited to share them with the world and help everyone with food intolerances and allergies enjoy the taste of fresh, home-baked goods combined with the time-savingconvenience of traditional baking mixes.”

Designed to make baking quick and easy, the Baking Mixes require adding only oil and water for deliciously safe, better-for-you baked treats. All of the new baking products are made with petite teff grains, a gluten-free superfood that is sourced and hand harvested in Ethiopia. The baking mixes are available now at Enjoy Life online store and at national retailers August 2015 with the suggested retail price of $8.49. Varieties include: 

  • Pancake + Waffle Mix – A healthy twist to traditional breakfast mixes that are perfect for any time of day.
  • Pizza Crust Mix – A uniquely delicious crust that offers a traditional flavor profile for baking tangy to savory pies.
  • Brownie Mix – A rich-tasting chocolate mix that flaunts equally-as-delicious aromas to fulfill every sense.
  • Muffin Mix – A quick and easy versatile mix that bakes into mouthwatering sweet treats.
  • All-Purpose Flour – Finely-sifted flour that can be used as a staple ingredient in tasty cakes, breads and more.

Crafted to provide foodies everywhere with one-of-a-kind healthy baking products, the new Baking Mixes are a simple solution for those with food allergies both life-threatening and non-life threatening, a prevalence that continues to increase. According to the Centers for Disease Control and Prevention, four to six percent of children and young adults have food allergies, an overall increase of nearly 20 percent between 1997 and 2007.

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