First Bite is back in an even easier-to-digest format. I'm using Instagram video to capture my authentic "first bite" of a new natural food product each week. Because I have only 20 seconds (the maximum time the format allows), viewers get my unfiltered first impressions.To kick things off, I gave this new Curry Up oatmeal from Straw Propeller a whirl.
Yes, "curry-ee" and, if I may add?
First thoughts: Very unusual. It takes a few bites to warm to the curry spices. Raisins (which plump with the addition of hot water) and whole cashews are a nice touch.
Yay! Definitely an out-of-the-cereal-box way to shake up your morning routine. I appreciate the flavor innovation in a traditionally boring category. Other varieties from this brand include PB&J, Oh My Pumpkin Pie and Banana Bread. You can see all the offerings here, which include vegan and gluten-free options. Packaging is bright, cheery, fun, clearly conveys the brand's gourmet approach and will stand out in the instant oatmeal set.
Nay! Where's the organic certification?
Overall rating: 3 bites
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