Forbes Medi-Tech, Del Monte strike deal for Asia

Forbes Medi-Tech, Del Monte strike deal for Asia

Deal gives Del Monte the exclusive right to manufacture foods and beverages featuring Forbes’ Reducol in the Philippines, India and other Indian territories.

Forbes Medi-Tech, a division of Pharmachem Laboratories, has signed a three-year license and supply agreement with Del Monte Pacific Ltd. wherein Del Monte will have the exclusive right to manufacture and sell food and beverage products featuring Forbes’ Reducol™ throughout the Philippines, India other Indian subcontinent territories and Myanmar with provisions for Reducol-containing product expansion into other agreed markets.

This contract represents a mutually rewarding business association with Del Monte, which in December 2009 launched a pineapple juice product featuring Reducol, in 240 ml single servings. A popular TV commercial for Del Monte's Heart Smart Tetra-Pak notes that "one out of three Filipinos aged 20 and older have borderline to high cholesterol."

"Asian consumers are 'hungry' for nutraceutically enhanced foods and beverages and appreciate the convenience and taste such products also afford them," comments Laura Wessman, senior vice president of operations at Forbes. "Del Monte's Heart Smart fits the bill. We anticipate other innovations stemming from this partnership."

Reflecting Forbes' commitment to social responsibility and long-term partnership, Wessman also announced that Forbes has made a charitable donation of $1,000 to Typhoon Bopha relief efforts.

Reducol is a unique ingredient containing plant sterols and stanols, commonly known as phytosterols. The ingredient does not change the sensory properties of foods, and can be formulated alone, or in combination with other active ingredients, for dietary supplements.

"Reducol has been incorporated into a variety of foods, including yogurts, yogurt drinks, processed cheese, milk drinks and spreads, offering consumers a variety of dietary choices to help support their LDL cholesterol levels," Wessman describes.


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