Sip by sip, a new functional drinking straw for milk infuses the everyday immune boosting benefits of Wellmune WGP® with a taste of Passion Fruit that tweens will love. The new Unistraw Tubulars™ Immunity Straws respond to consumer demand for products that provide clinically proven everyday immune support. The straws are launching in the U.S. market in 2013 through a range of online and retail channels, with plans for a roll out to other markets in 2014.
Visitors to the Biothera booth #1333 at the IFT Annual Meeting & Food Expo in Chicago July 13 to 16 can drink up the Tubulars Immunity Straws experience for themselves. The functional straws are the latest in a series of innovative new applications for Wellmune. A functional yogurt combining Wellmune with a probiotic and a freezer pop containing Wellmune and a prebiotic were also recently launched and are also available for sampling at the Wellmune booth.
“Wellmune is an ideal ingredient for Unistraw,” said Suchet Rastogi, general manager of Unistraw USA. “By incorporating Wellmune into Tubulars, we can deliver on our promise of offering ‘authentic health.’ Unistraw’s focus is on intrinsically healthy functional ingredients that have scientifically validated health or functional benefits.”
“Tubulars Immunity Straws are a novel and patented application to support tweens’ health and well being by promoting both immune health and the rich nutritional benefits of milk,” said Richard G. Mueller, CEO, Biothera. “Now the question to ask is, ‘Got milk with immune support?’”
The immunity straws are available in a 2-straw trial pack, a 7-straw week pack and 30-straw month pack. Each straw delivers the recommended daily serving of 250 mgs of Wellmune. The MSRP is TBD.