Natural Foods Merchandiser

Best in show

Retailers looked at everything from biodynamic spices in brushed metal tins to organic T-shirts in organic "teebags" as they checked out the candidates for the best new products at Natural Products Expo East. For the fourth year, retail buyers were the only eligible voters for the New Products Showcase Awards.

The contest was open to all exhibitors in the new product showcase who had a new product, ingredient or label. Preliminary judging was done on Thursday by retailers, brokers and distributors who winnowed 230 entries down to 30—five in each category. On Friday and Saturday, the same group voted for the products they liked best. The winners were announced at 3 p.m. on Saturday, Oct. 7.

2006 New Products Showcase Awards finalists are listed in each category; winners are noted in bold.


  • Kingslake & Crane Premium Blend Orchard Mix (granola)
  • Chicago Soydairy Vegan Chocolate Chip Cookie Dough
  • Ithaca Fine Chocolates Exquisite Extra Dark 70% Art Bar
  • Wholesome Sweeteners Organic Blue Agave
  • French Meadow Bakery Gluten-Free Healthy Hemp Tortillas

Personal Care

  • Pangea Organics Japanese Matcha Tea with Acai and Goji Berry Facial Mask
  • Canus Goat's Milk Moisturizing Lotion
  • Indigo Wild Zum Bag
  • Quantum Canker Cover
  • Kenton Athletics 2-in-1 Body & Hair Wash


  • Nutiva Hempshake Amazon Acai
  • Nelson's Rescue Sleep
  • NOW Foods Air Defense Immune Booster
  • Ayurceutics/Renaissance Herbs Thinkwell
  • Ruth's Hemp Foods Hemp Protein, Sprouted Flax and Maca Single Serve


  • Maggie's Organics Baby Bodysuit Set
  • Ecoland Lady's Long-Sleeve Crew
  • World of Good Recycling with a Twist (baskets)
  • I'm Organic Teebag
  • Highland Laboratories Truly Organic Vitamin C

Most Innovative Product

  • Don't Bug Me Patch
  • Living Harvest Conscious Nutrition Hempmilk
  • Numi Tea Exotic Bouquet
  • Steaz Green Tea Soda, Steaz Energy
  • 1-2-3 Gluten Free Chewy Chipless Scrumdelicious Cookie Mix

Best Packaging

  • Kee-Ka Wearable Greetings
  • Ambassador Organics Biodynamic and Organic Spices
  • Maharishi Vedic Organic Agriculture, Maharishi Honey 6-in-1 Gift Box
  • Feed Granola
  • Chemfree Solutions Mildew

Natural Foods Merchandiser volume XXVII/number 11/p. 15

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