From vitamin A and B to supplements you can’t even pronounce, a world of nutrients will await you on the show floor at Natural Products Expo West. But which ones should you focus on? Personal nutrition coach Jack Challem, author of The Food-Mood Solution (Wiley, 2008) and Stop Prediabetes Now (Wiley, 2009), says look to widespread health conditions to predict which supplements will be hot this year.
Challem’s predictions: anything that helps with blood-sugar levels, mood and stress. An increasingly tough economy and rising unemployment rates create the opportunity for naturals retailers to be liaisons for health when many people will be looking for affordable options. Stress management and mood balancing are two gateways for crossover shoppers, and Challem expects that supplements such as L-theanine, B vitamins and GABA will lead the way to serious sales.
For the growing number of prediabetic shoppers, he says check out new products that include alpha-lipoic acid, chromium, pycnogenol, cinnamon and fenugreek.
Beyond the booths, educational seminars at Expo will help you buy and merchandise your supplements better than ever this year. At 2:45 p.m. Friday, March 6, the seminar “Understanding Ingredients: Foods, Drinks and Supplements” will explore the connections between supplements and functional foods. And Dr. Andrew Weil will speak on “The Role of Food and Supplements in Health Care of the Future” at 1:30 p.m. the same day.
Building beauty, one nutrient at a time
New products plug all sorts of ingredient combinations for outer radiance, but what specific nutrients can you point shoppers to for smooth, glowing skin, strong nails and shiny hair? NFM put the question to nutrition and beauty experts.
Dump the slump: Natural was to perk up your p.m.
It happens to everyone: that dreadful, drooping feeling in the middle of the afternoon. Among the causes are poor nutrition and lack of exercise, but even people who eat well and work out often are not immune to the afternoon blahs.
Supplements offer succor for celiacs
Odds are that several of your customers have celiac disease, a condition that renders a person intolerant to gluten in wheat, barley, and rye and that affects about 1 in 133 Americans, according to the National Institutes of Health. A few tests can usually determine if celiac disease is causing digestive woes.
Natural alternatives for sleep disorders
About 10 percent to 20 percent of Americans have chronic difficulty falling asleep, waking too early or waking frequently throughout the night. Even more—48 percent—report occasional difficulty sleeping.