Natural Foods Merchandiser
Hawaii’s Down to Earth Organic and Natural launches e-store

Hawaii’s Down to Earth Organic and Natural launches e-store

Down to Earth Organic & Natural, Honolulu, Hawaii, will begin selling products online through an e-store to be launched on Friday, Jan. 10. 

The company's new e-store will initially feature more than 100 items including local Hawaii products such as local coffee, honey, cosmetics, and Noni and Spirulina products; cosmetics sunscreen, facial care, oils and massage lotions, Down to Earth private label and branded products, as well as vegetarian supplements including vitamins, protein powders, heart and bone health aids, antioxidants, cold and flu herbal remedies, and much more.  The site can be accessed at

"Opening an e-store marks a major milestone in the 37-year history of Down to Earth," says Mark Fergusson, chief organic officer (CEO/CFO). People from underserved parts of the state and throughout the nation will now have easy access to popular local products sold in our brick-and-mortar stores."

"The new e-store has been designed on an platform, which provides customers with the confidence of a familiar and secure environment using their account," he added.

"From humble beginnings with a small store in Wailuku, Maui in 1977, Down to Earth has grown and flourished to become an important part of the Hawaii community, and now the e-store enables us to serve customers beyond our shores."

Down to Earth is one of Hawaii's leading retailers of local products and organic and natural foods, with five stores throughout Hawaii: Honolulu, Kailua, Pearlridge, and Kapolei on Oahu; and Kahului on Maui. For more information, visit

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