Natural Foods Merchandiser
How you can grab sales from Johnson & Johnson

How you can grab sales from Johnson & Johnson

Showcase how your natural personal care products are safe now and increase sales. 

Because of consumer concern over toxins in personal care products, Johnson & Johnson recently announced plans to reformulate—eliminating formaldehyde-releasing preservatives, parabens and phthalates from its baby care products. But the company still falls short by continuing to use other concerning ingredients and waiting until the end of 2013 to implement changes.

$50 billion

Personal care industry value

$8.7 billion

Value of the natural and organic personal care industry


Boost in natural and organic personal care sales in 2011


Years Johnson’s No More Tears baby shampoo has been on the market


Groups of parabens that will remain in J&J’s adult personal care products 


Parents who look for children’s personal care products made with “all-natural” ingredients    

Sources: Mintel, NBJ and SafeCosmetics.

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