Natural Foods Merchandiser

By the numbers: Frozen foods

Statistics on natural frozen foods that make it easier to eat well on the quick, including frozen lunches and dinners, frozen juices and the projected market growth for the entire frozen foods category.


Don’t expect frozen-food sales to cool off anytime soon. According to a recent report from Rockville, Md.-based market research firm Packaged Facts, consumers are increasingly reaching into the freezer for healthy products that make it easier to eat well on the quick. 

6.6 percent: sales growth of natural frozen lunch and dinner entrees from 2009 to 2010

$39 million: total sales of natural frozen foods in 2010, up 10.2 percent from 2009

$36 million: total sales of natural frozen foods in naturals stores

6.2 percent: decrease in sales of natural frozen juices and beverages between 2009 and 2010

$56 billion: conventional channel sales of frozen foods in 2010, up 22 percent since 2006

$70 billion: projected market growth of frozen foods and beverages by 2015

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