Sprouts Farmers Market taps omnichannel tech developer Mercatus

TORONTO--Mercatus Technologies today announced that it has entered into an agreement with Sprouts Farmers Market to implement their digital strategy. Sprouts is a high-growth, value-priced, specialty retailer of fresh, natural and organic food. By leveraging Mercatus’ digital grocery expertise and by building omnichannel programs on the Mercatus Integrated Commerce™ Platform, Sprouts will deliver exceptional digital experiences to their customers.

By year-end, Mercatus will help Sprouts re-launch iOS and Android mobile apps and a website that responsively adapts to any web-ready device (e.g. desktop, smartphone, tablet). Customers will gain access to features such as the weekly ad, shopping lists, recipes, digital coupons and more. Online ordering will be introduced for holiday special orders. Powered by the Mercatus Platform, Sprouts will deliver a consistent brand experience across all marketing channels.

Sprouts, a forward-thinking grocer that understands the importance of leveraging technology to improve the shopping experience, sought a scalable, flexible and future-ready digital engagement solution that would grow with them. “We partnered with Mercatus because of their deep understanding of the transformation requirements we face in the grocery industry,” explains Steve Black, chief information and marketing officer of Sprouts. “Mercatus’ thought partnership, collaborative approach in understanding the Sprouts customer is the cornerstone of our innovative digital engagement strategy.”

“The leadership team at Sprouts has a tremendous strategic vision of where the grocery industry is evolving and their understanding of the critical role digital engagement plays in the customer experience,” says Sylvain Perrier, president and chief executive officer of Mercatus. “By unifying their digital channels into the Mercatus Platform, Sprouts will deliver a unique shopping experience to their customers. We are very proud that Sprouts chose to partner with Mercatus to bring their strategy to life, and look forward to continuing to revolutionize the grocery landscape.”