Natural Foods Merchandiser

Supplements & Personal Care News Briefs

Naturally novel
Naturals retailers can now get in on the popular novelty craze with Get Real from Blue Q. Combining a vintage fruit crate design with a nostalgic flare, Get Real will be distributed through natural foods and beauty retailers, as well as through Blue Q's existing specialty market retailers. This new line of products is formulated using all-natural fragrances and flavors and comes in three nubby massage soaps and three protective lip balms. Get Real packaging uses recycled paperboard and biodegradable finishes. Additional SKUs were scheduled for summer 2006. Blue Q is an advocate for and an employer of individuals with disabilities who are involved in the packaging of Get Real.

Helping the planet, preventing cavities
Recycline is helping children learn about healthy brushing, as well as recycling, conservation and wildlife with its new Eco-Friendly Preserve Jr. Endangered Species toothbrushes. The packaging for these toothbrushes includes facts and information about endangered species such as the Utah prairie dog, the Karner blue butterfly and the grizzly bear. Proceeds from sale of Preserve Jr. toothbrushes help support the National Wildlife Federation. Made from 100 percent recycled materials, these ergonomic toothbrushes are part of an ongoing recycling partnership with Stonyfield Farm. To date, the two companies have transformed more than a million discarded yogurt cups into Recycline products.

Lutein eases blocked blood flow to eyes
A recent study supported by Kemin Food Asia and conducted at the College of Medicine, Catholic University of Korea suggests that lutein protects the retina from cellular damage caused by eye conditions, including diabetic retinopathy and age-related macular degeneration. The researchers injected rats with lutein prior to retinal ischemia, or reduced blood flow to the retina caused by obstruction of the blood vessels. Results showed the lutein inhibited retinal degeneration, which is marked by reduced expression levels of neuronal nitric oxide synthase and Cyclo-oxygenase-2, or COX-2. In addition, the reduction of these proteins appeared to be dose-dependent, which would imply benefit from increased exposure to this carotenoid. According to the lead author of the study, "These results suggest that a lutein supplement may protect against ischemia-mediated cell death in the retina."

Natural Foods Merchandiser volume XXVII/number 8/p. 34

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