"Well I've only been in the 300 aisle so far. The Rainbow Lite stuff has impressed me just as much as anything right now. The packaging was great." - Stephen Bernardi, owner of Johnson Compounding and Wellness Center in Waltham, Mass.

"All the nutritional bar so far. We sell a lot of those." - Gregg Scully of Absolute Nutrition in Broomfield, Conn.

"Livity Clothing Company. They're hip, they're natural, they're a little funky. There's also a brand called Nubian King that has super creamy and soft lotion." - NJ Brundige, buyer at Amazing Grace Whole Foods in Louisville, Kent.

"Honestea is a personal favorite. Coconut water also seems to be big. I'm not a big fan personally, but it seems to be growing." -Daryl Kaiser of Encore Fruit Marketing in San Dimas, Calif.

"Jyoti Natural Foods. I like Indian Foods and I was surprised at how good it tasted out of a can. It tasted pretty authentic." - Ryan Mulhall of The Good Seed in Seekonk, Mass.

"The newest thing I've seen is frozen hoodia. It'll be interesting to see if it has some believability. I also really like stevia in the raw." - Christina Frayne of Clark/McDowall in New York City.

"The trial mix. I like it. It's a good one." - Lloyd Tom Edwards of Nasal Care in Boca Raton, Fla.

"The Sushi Party Soy Wrappers. They are completely unusual. They're non-bulky and you can make a great sandwich thing and they're great tasting." - Shelly Volkman of The Volkman Group in Denver, Colo.

"Products from Malaysia. [Specifically] Ramuan Health and other herbal products. I like the packaging. I like that they are not well-known so they aren't competing with products like echinacea." - Bob Vannaken of Vannaken Sales and Marketing in San Diego, Calif.

"I like some of the olives I've seen because they are delicious and they're serving them with feta cheese which is my favorite." - Kathy Staib of Body & Soul Magazine in New York City.