More than one-third of U.S. adults see grocery shopping as a chore, according to The Integer Group and M/A/R/C Research’s recent Five-Year Shopper Evolution Checkout study. So they are preparing more in advance and seeking in-store solutions that will make their trips easier and faster.
When choosing what stores to visit, shoppers still view saving money and a good price/quality mix as key factors, but they’re increasingly looking for quality products and extra perks like loyalty programs and discounts on gas.
“Retailers have a lot of room to grow when it comes to in-store digital enablement options, such as mobile coupons, lists and shopping apps, and in-store Wi-Fi availability,” Nielsen analysts wrote in last year’s The Future of Grocery report. Today, only a small percentage of consumers around the world is already using such features, but willingness to use them in the future is high.”
See more insights from recent research below.