Natural Foods Merchandiser
GNC CEO: Brands need to step up for specialty retailers

GNC CEO: Brands need to step up for specialty retailers

In its second quarter earnings call, GNC discussed a need to refocus on customer and specialty offerings in response to a recent sales slump.

Brand partnership, private label and an October reset are among the items in GNC’s five-point plan to move away from a “Kmart on sale” feel and regain supplement retail position.  

Vendors need to step up to the plate for the specialty market, GNC CEO, Chairman and President Joe Fortunato made clear during the supplement retailer’s second-quarter earnings call July 29.

“The relationship with the vendor has not favored the specialty retailer as much as it used to,” he said.

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