Arizona-based specialty nutritional product retailer, Hi-Health, has undergone a major redesign of many of their retail locations to include ‘stores within a store’.
Hi-Health focused on four of the industry’s leading manufacturers to implement this project including MusclePharm, CytoSport, Dymatize and Hi-Health’s exclusive brand, XRated. The design concept offers customers a unique shopping experience enabling customers to shop a variety of products offered by a manufacturer in one section rather than spread throughout the store. The redesign also includes technological upgrades including several touch-screen computers, so customers can easily access information about their favorite products or research questions they have on a particular health or fitness related topics.
Michelle Bell, National Brand Manager for CytoSport, a leading brand in the sports nutrition industry since 1998 said, “CytoSport is extremely excited to be a part of this innovative retailing concept. Giving our consumers the option to purchase our products by category, as well as having visibility into our entire brand offering is going to be very convenient for the customer.”
“We are looking forward to rolling out the new design concept to all Hi-Health locations throughout Arizona in near future,” said Mitch Chalpin, president of Hi-Health. “For over 40 years Hi-Health has promoted a healthy and active lifestyle, and the new design concept is just one more step in our ongoing efforts to improve the quality of life for our customers.”