Last year it was supplements, with multivitamins dubbed useless at best and omega-3 not only useless but a ticket to prostate cancer. "Get your nutrients from food" became the mantra of the year
Organics and the villainry of "the other guy"
The "Who's paying for this?" skeptics site AcademicsReview.org published a study charging the organics industry of overselling the health benefits of organic food and using fear to sell products.