PCC Natural Markets (PCC), the largest consumer-owned natural foods retailer in the U.S., today announced it expanded its delivery options through partnership with Prime Now, Amazon’s two-hour delivery service. PCC has the distinction of being the first in Seattle to partner with Prime Now on delivery of local, organic, sustainably sourced food.

“We regularly get requests from shoppers for a PCC in their neighborhood,” said Cate Hardy, CEO, PCC Natural Markets. “By partnering with Prime Now, we’re able to give more Seattle shoppers access to the highest-quality produce, meat, seafood and pantry items. We also offer many of our entrees, soups and salads made-from-scratch daily in our deli – all delivered right to their doorstep.”

To shop the more than 10,000 products available from PCC on Prime Now, shoppers simply download the Prime Now app, log into their Amazon Prime account and select PCC from the home page. Customers can search for particular items or select one of several featured categories to browse, such as Deli, Produce or Seasonal. Once a shopping order is complete, shoppers select either a one or two-hour delivery time at checkout.

PCC first started offering home delivery through Instacart in September 2015. Sales through Instacart doubled in the first six months, and an estimated two-thirds of delivery sales to-date are due to new-to-PCC shoppers or increased basket size from existing ones.

With the addition of Amazon Prime Now, PCC customers now have the option of shopping at one of PCC’s 10 neighborhood stores, or selecting the delivery service that best suits their needs.

Prime Now is offered exclusively to Amazon Prime members in select cities. Purchases are delivered within two hours for free. A fee of $7.99 guarantees one-hour delivery.