NEW YORK, Nov 20, 2006 /PRNewswire via COMTEX/ -- The National Basketball Players' Association (NBPA) announced today that they have entered into a relationship with Abbott Nutrition's EAS brand, a leader in sports nutrition, which is part of the company's healthy living family of brands.
Abbott Nutrition, which develops EAS science-based sports nutrition products, will supply product to the association for their members, and the organizations will also work together on educational programs. In addition, EAS will have a presence at select NBPA-sanctioned events.
Abbott Nutrition is also proud to announce that Chicago Bulls' Ben Gordon is the EAS brand's newest professional athlete endorser -- joining an elite group of athletes known as Team EAS. Gordon will be involved in a number of marketing initiatives.
"Given the rigorous drug testing procedures and policies that NBA players are subjected to, we are always concerned that players do not inadvertently take products containing banned substances," said Billy Hunter, Executive Director, NBPA. "We are providing players with an option designed to help eliminate that possibility, because of the thorough additional testing that is required for all products received by players under this program. We are pleased that Abbott Nutrition is committed to providing assurances that their designated EAS products conform with our Drug Policy and safety standards."
The EAS products included in the certification program undergo an additional testing and verification process, conducted by an independent, third-party testing organization, to ensure that products do not contain any banned substances and that product labels accurately state product ingredients.
The relationship with the NBPA expands the EAS presence in professional sports. EAS is currently the only sports nutrition brand with products certified by a third-party testing organization as part of the NFL and the NFL Players' Association Supplement Label Certification Program.
Gordon, entering his third season with the Bulls, is one of the top young players in the NBA. He was named the league's Sixth Man of the Year as a rookie in 2004-05, and last season averaged just under 17 points per game to lead the Bulls to the NBA Playoffs.
"We're proud to be working with the NBPA," said Chris Hickey, EAS Brand Director. "This relationship further demonstrates Abbott Nutrition's leadership and commitment to developing science-based EAS sports nutrition products that meet the specific needs of professional athletes, as well as athletes of all levels."
About the NBPA
The National Basketball Players' Association is a unique labor institution. For over 40 years, the NBPA has fought to promote the best interests of NBA players both on and off the court. Whether negotiating a collective bargaining agreement, prosecuting a grievance on a player's behalf, or counseling a player on educational opportunities, our mission remains the same: To ensure that the rights of NBA players are protected, and that players maximize their opportunities and achieve their goals on and off the court.
EAS is a leading developer and marketer of science-based sports nutrition products that meet the specific needs of athletes of all levels. EAS is part of the healthy living family of brands within Abbott Nutrition. Across many sports, professional athletes and athletes of all levels use EAS products, like Muscle Armor(TM), Precision Protein(TM), and Myoplex(R) Shakes and Bars. For more information, visit http://www.eas.com .
Abbott (ABT) is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs 65,000 people and markets its products in more than 130 countries.
Abbott's news releases and other information are available on the company's Web site at http://www.abbott.com . Also, be sure to check out what we have to say about Abbott on their Company Profile.