Airborne Names New Chief Operating Officer

Airborne, a leader in innovative dietary supplements, today announced that Libby Trader has joined the company as chief operating officer. Trader has more than 20 years of marketing and general management experience in retail and consumer products. Minneapolis-based Airborne develops and sells dietary supplements throughout the United States and Canada. Airborne's health formula is designed to support customers' immune systems through its unique combination of vitamins, nutrients and proprietary blend of herbal extracts.

"We are excited to have Libby join the company as we work to grow and expand the Airborne brand. Libby's strategic planning and marketing expertise, as well as her proven results in consumer products and retail make her an outstanding addition to our team," said Marti Morfitt, Airborne chief executive officer.

Prior to Airborne, Trader was general manager of Lakewinds Natural Foods, a 13,000 member-owned natural and organic foods cooperative, where she was responsible for strategic planning, marketing, store operations and profitability of its three Minnesota locations.

Additionally, Trader was president of The Persephone Group, a strategic planning and marketing consulting firm, and spent 13 years at The Pillsbury Company, in a variety of senior management and marketing positions.

Trader holds a master's in business administration from the University of North Carolina and a bachelor's in marketing from the University of Utah.

About Airborne
Airborne develops and sells innovative dietary supplements throughout the United States and Canada. Airborne's health formula is designed to support customers' immune systems through its unique combination of vitamins, nutrients and proprietary blend of herbal extracts. Airborne is headquartered in Minneapolis, Minn., visit Airborne online at www.airbornehealth.com. Click here to view Airborne's company profile.

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