Alacer Corp., maker of the leading vitamin C drink mix, Emergen-C, introduces Emergen-C Kidz, specially formulated just for kids. New Emergen-C Kidz vitamin drink mixes offer all of the fun and fizzy goodness of the original Emergen-C, and are available in three kid-tested, fruit flavors—Fruit Punch, Orange, and Grape. Each packet of Emergen-C Kidz fizzes in water to provide 250 mg of vitamin C, plus zinc, quercetin, and other antioxidants for immune support;* five B vitamins that play a key role in metabolism for energy;* and essential minerals and electrolytes to help kids stay healthy.*

"For parents, it can be a challenge to make sure your kids are getting the nutritional health and immune system support they need, let alone in a way they actually enjoy," said nutrition expert JJ Virgin^† (jjvirgin.com). "Emergen-C Kidz drink mixes are naturally delicious—no artificial flavors or sweeteners—so parents can feel good about giving them to their kids."

Fruit Punch and Orange flavors are available where vitamin C products are sold, and Grape is available exclusively at natural food retailers, including Whole Foods Market. The retail price for a 30-packet box averages $10.99. Free samples of Emergen-C Kidz will be available on the Emergen-C Facebook page, starting September 6^th, while supplies last.

The Emergen-C Fund
Emergen-C Kidz vitamin drink mixes will be the newest products to join The Emergen-C Fund, which includes the Emergen-C flavors benefiting worthy causes and organizations through product sales. For every box of Emergen-C Kidz sold, 25 cents will be donated to Vitamin Angels (vitaminangels.org), a non-profit organization dedicated to reducing childhood mortality worldwide by connecting vital nutrients to infants and children under five. Each 25-cent donation can help save a life by providing these essential nutrients to one child for one year, covering the cost of vitamin A supplementation, which can reduce mortality for children 6‐59 months by 23 percent.

"Essential nutrients enable young immune systems to fight infectious diseases, helping children attain good health and the opportunity to lead meaningful and productive lives," said Howard B. Schiffer, President and Founder of Vitamin Angels. "We are so fortunate to have the support of Alacer Corp. to help us reach our goal of helping 50 million children a year in the next 3-5 years."

My Emergen-C Kidz Pledge
Alacer Corp. hopes to raise additional funds for Vitamin Angels through the My Emergen-C Kidz Pledge, where parents commit to a fun and healthy lifestyle for their families. For every family that takes the Pledge, Alacer Corp. will donate an additional 25 cents to Vitamin Angels with the hope of raising $5,000, which would help save the lives of 20,000 children worldwide for one year.

Parents can take the My Emergen-C Kidz Pledge at Facebook.com/EmergenC, where they can find tools and resources to help them track, celebrate, and share their progress.

For more information about Emergen-C Kidz vitamin drink mixes, Vitamin Angels, and the My Emergen-C Kidz Pledge, visit Facebook.com/EmergenC. You can also follow Emergen-C and Vitamin Angels on Twitter via @EmergenC and @VitaminAngels.

About Alacer Corp.
For more than 35 years, Alacer Corp., based in Foothill Ranch, California has been an industry leader and innovator in developing, manufacturing and marketing dietary supplements and nutritionally enhanced products that support an energetic, healthy lifestyle. It produces almost 500 million packets of Emergen-C annually, which are sold in health food stores, supermarkets, drug stores, mass merchandisers and club stores nationwide. Learn more about Alacer at their company profile.

About Emergen-C
The Emergen-C brand provides fun, fast ways to enhance your health and energy every day.* The product line is sold in more than 15 flavors, including the original formula with top sellers Super Orange and Raspberry. Philanthropic flavors include Emergen-C Blue to benefit Surfrider Foundation; Emergen-C Pink to fund breast cancer awareness, research, and prevention efforts; and Emergen-C Planet to benefit Whole Planet Foundation. The complete Multi-Vitamin line offers formulas for kids and adults, while the functional products include Joint Health,* Heart Health,* and Vitamin D & Calcium.* For consumers looking for a way to further support their immune systems, Emergen-C now offers Immune+ System Support with Vitamin D.* For more information about Emergen-C products, please visit emergenc.com.

Emergen-C, Emergen-C Kidz, Emergen-C Pink and Emergen-C Blue are registered trademarks of Alacer Corp.

©MMXI Alacer Corp. All Rights Reserved.

SURFRIDER and the SURFRIDER LOGO are registered service marks of Surfrider Foundation.

Whole Planet Foundation is a registered trademark of Whole Foods Market. ©2007 - 2011 Whole Planet Foundation - All Rights Reserved.

About Vitamin Angels
Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients to newborns, infants and children under five. In 2010, Vitamin Angels connected over 24,000,000 children in 43 countries, including the US, with the vital nutrients they need as a foundation for good health. To learn more about global malnutrition, micronutrient deficiencies and Vitamin Angels' solution for change, visit www.vitaminangels.org.

^† JJ Virgin is a paid nutritional advisor for Alacer Corp.

*These statements have not been evaluated by the Food and Drug Administration.
These products are not intended to diagnose, treat, cure or prevent any disease.