Alison Sweeney Partners with EQAL to Relaunch Website

Alison Sweeney recently partnered with EQAL to re-launch her website as the destination for daily content, tips and resources for eating well, working out and how best to take care of oneself.

"I'm always asked how I balance my jobs and family, and the answer is that I'm learning new techniques every day," says Sweeney. "I'm very excited for the new website to create a close-knit community of people sharing tips they've figure out along the way and for me to share what works for me, and the advice I'm given by those around me."

Matt Seigel, EQAL's SVP of Production, adds, "Alison has all the intangibles that are needed to create a vibrant online community. People of all ages and backgrounds connect with her and she's driven to engage with her fans directly."

While her primary role is wife and mother to Ben (5) and Megan (1), Sweeney is also busy juggling two jobs—host of NBC's hit reality series "The Biggest Loser" and star of "Days of our Lives," in the role of Sami Brady.

Her new book, THE MOMMY DIET, will be released in January 2011 and is guide for moms who want to look and feel fabulous, before, during and after their pregnancy. In the book, Sweeney shares straightforward tips, personal anecdotes, easy-to-follow exercises and more—similar to what she hopes to do every day on her website.

Always making a point to "give back," Sweeney serves on the Entertainment Council of Feeding America and hosts the annual MDA Telethon.

From lonelygirl15 to Paula Deen to Alicia Silverstone, EQAL partners with premium entertainment brands and organizes scattered online audiences into highly engaged communities. EQAL's partners benefit from their powerful technology platform, Umbrella, and their years of experience producing Internet content that works, building communities that blossom, and selling advertisers real value. For more information on EQAL, visit

For more information on Sweeney, visit

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