Alive & Well TV Launches New Season, Announces New Program Partner - The Vitamin Shoppe

Nov 16, 2007 - The producers of the popular health-oriented national TV series “Alive & Well with Michelle Harris” have announced a new season and a new program partner, leading vitamin retail chain The Vitamin Shoppe. The partnership makes Vitamin Shoppe the title sponsor of the Alive & Well TV series and offers Vitamin Shoppe vendors an exclusive opportunity to promote their products during the show. In addition to The Vitamin Shoppe, Alive & Well TV’s 2008 sponsors includes a line-up of some of the top natural products and supplement sellers including Twinlab, Garden of Life, Natrol, Dr.Weil Nutritional Supplements and many others.

Mark Harris, Executive Producer of Alive & Well TV, produced three television commercial spots for Vitamin Shoppe, one of which is already during the show. The commercials are aimed at increasing branding and traffic to all Vitamin Shoppe stores nationwide and also to Vitamin Shoppe’s online store. Mr. Harris and his production team at Alive & Well have also been busy creating TV spots for several Vitamin Shoppe vendors such as Garden of Life, Natrol, Twinlab, Dr. Weil, Essential Formulas and other 2008 sponsors.

Alive & Well TV Host Michelle Harris is a popular media spokesperson for modern, natural living. She recently graced the cover of Woman’s World magazine and promoted Garden of Life’s new FucoTHIN product, which then sold out due to overwhelming demand. Michelle Harris makes a personal appearance in two of Vitamin Shoppe’s TV commercials. Michelle commented that “I’ve been shopping at The Vitamin Shoppe for years and it is wonderful to be working with them on Alive & Well TV. I’m proud to promote a retail chain that places such a high value on consumer health education.”

Vitamin Shoppe Vice President of Merchandising, Scott McCulloch, is a supporter of the show. “We’re pleased to be working with Michelle and Alive & Well TV,” said McCulloch. “The show offers consumers an opportunity to learn more about healthy lifestyles and bring that knowledge into their lives every day. The features on this show as well as the ability to encourage the consumer to visit our stores, makes it appealing for The Vitamin Shoppe.”

The healthy lifestyle series “Alive & Well with Michelle Harris”, presented by The Vitamin Shoppe, airs nationwide twice daily on AmericanLife TV Network. Host Michelle Harris and her celebrity and expert guests help viewers live a healthy lifestyle with tips on nutrition, diet, beauty, wellness and green living. Alive & Well with Michelle Harris now airs 7 days each week at 5:30PM EST and also at 1:00 PM EST Mondays through Fridays.

Executives for natural products companies who wish to participate in the Alive & Well / Vitamin Shoppe TV program are asked to contact Mark Harris at 1.800.790.4788 or [email protected] for details and availability. At press time, there were still a few openings on Alive & Well’s 2008 schedule although the producers reported that slots were filling up quickly.

Contact Sarah Goldman at [email protected] or
Alive & Well Executive Producer Mark Harris at [email protected] .

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