Nutrition Business Journal
The Amazonification of Supplements

The Amazonification of Supplements

NBJ research points to online discounting as real threat to practitioner brands


Online discounting—and the cost of said practice to brand equity—are of increasing concern in the practitioner sales channel. Protecting that brand equity stings the most, of course, for professional brands selling product at the higher end of the spectrum in terms of quality and pricing. Among executives NBJ spoke with in reporting this issue, the problem appears to be quite clearly on the rise, clearly s

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