The adage in journalism has always been “follow the money,” but the business wisdom in the pet nutrition industry might be “follow the human.” More than ever, people buying natural & organic for their table are buying natural & organic for their pets. You can buy oatmeal cookies packed with flax for your kids, and what used to be a plain doggie treat is now made functional with vitamins or glucosamine. Kale is the superhero of the moment in healthy cooking
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