Nutrition Business Journal
Animal Nutrition Grows 10% to $3.8 Billion

Animal Nutrition Grows 10% to $3.8 Billion

Pet supplements reach $1.4 billion, functional treats on a competitive move

The adage in journalism has always been “follow the money,” but the business wisdom in the pet nutrition industry might be “follow the human.” More than ever, people buying natural & organic for their table are buying natural & organic for their pets. You can buy oatmeal cookies packed with flax for your kids, and what used to be a plain doggie treat is now made functional with vitamins or glucosamine. Kale is the superhero of the moment in healthy cooking circ

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