Nutrition Business Journal
Ayurveda, India & You

Ayurveda, India & You

Global supplement sales reach $96 billion as regulatory outlook tightens

As more Americans turn to nature-based products to ensure optimum health, it only makes sense that Ayurvedic herbs would gain traction stateside. Ayurveda, the time-tested natural healing system originating in India, heralds herbs such as ashwagandha, turmeric and bacopa for their myriad health-promoting properties. But until very recently, U.S. consumers weren’t all that interested. "The U.S. had not been very open to Ayurvedic products, but now the scenario is changing rapidly,”

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