As more Americans turn to nature-based products to ensure optimum health, it only makes sense that Ayurvedic herbs would gain traction stateside. Ayurveda, the time-tested natural healing system originating in India, heralds herbs such as ashwagandha, turmeric and bacopa for their myriad health-promoting properties. But until very recently, U.S. consumers weren’t all that interested. "The U.S. had not been very open to Ayurvedic products, but now the scenario is changing rapidly,”
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.